Selling to Law Firms: Tips for Vendors and Support Staff from Ann Heatherington

This episode isn’t just for legal marketing vendors; in-house marketers and event solo attorneys, too, will find value in Ann Heatherington’s tips. My conversation with Ann boils down to building strong relationships. Vendors need to build strong relationships with in-house support staff (marketing, business development and admin)and these in-house folks need to build strong relationships with their attorneys. Candid conversations can help all sides achieve their goals.

Recorded September 23, 2016 @ Michiko Studios.

Giving Clients the Data They Need to Make Business Decisions: a conversation with Duane Morris’s Michael Zullo

A constant theme in conversations with attorneys on the Legal Marketing Studio is the increasing need to be seen by clients as a partner who adds value to a client’s business. In this episode, Michael Zullo, a partner in Duane Morris’s Trial Practice Group, discusses the firm’s Dispute Navigation Analytics (DNA) tool. Our conversation centers on the added value the tool presents to Duane Morris’s clients, particularly in terms of the clarity it offers in their decision making process, while touching also on the marketing value it presents to the firm.

Once you’ve had a listen, please remember to subscribe. Links to both our Soundcloud and iTunes feeds are in the menu on the left.

Recorded October 11, 2016 @ the offices of Duane Morris in Philadelphia.

Technology and the Law: Adapting and Providing Value, a Conversation with Kenneth Rashbaum

img_20160923_105027-bw-web

Attorney Kenneth Rashbaum of Barton LLP generously made time to sit down with the Legal Marketing Studio to discuss the shifts that he’s seen in his thirty plus years practicing the law and the ways in which the rapid technological advances during that time have affected the legal industry. These changes have created both opportunities and risks for law firms from both marketing and business standpoints. Ken describes the business, legal, marketing and ethical reasons for engaging with technological advancements and integrating them into one’s practice. Along the way, he also touches on the increasing need to provide value for clients and to communicate effectively with them (and everyone else).

Once you’ve had a listen, please remember to subscribe. Links to both our Soundcloud and iTunes feeds are in the menu on the left.

Recorded September 23, 2016 @ the offices of Barton, LLP.

Additional Links:

For a more legal take on the topic of technology and the law, visit Barton’s Privacy and Cyber Security blog, to which Ken contributes.

Attorney Nance Schick on Building an Integrative and Holistic Practice

20160504_112152-01_NS

Nance Schick of The Law Studio of Nance Schick talks about how and why she has built her solo practice over the past 13 years on an integrative and holistic model. We discuss the business and branding cases for aligning one’s practice with clients’ needs and the importance of building long term client relationships.

Recorded May 5, 2016 @ Michiko Studios.