Business Development

Reaching Big Audiences via Mass Media, a conversation with Dan Timins

Daniel Timins’s approach to content exemplifies its ability to extend one’s marketing reach while amplifying one’s influence and reputation. Building on several years of blogging, Dan began placing articles with mainstream media outlets and online content portals. His work appears frequently in Kiplinger, Yahoo Finance and Investopedia among others. In this episode we discuss how he gained access to these outlets, what kind of support structures he had, and the challenges to maintaining an active writing habit and to measuring its quantitative impact on the bottom line.

Samples of Dan’s writing can be found at Nasdaq, Yahoo Finance, Investopedia, and Kiplinger.

Recorded June 14th, 2017 in the Law Offices of Daniel Timins.

Niche Celebrity Through Content – Michael Schein

Today’s social media and content platforms offer a valuable opportunity to build a targeted niche celebrity. The breadth of the internet means that even a narrow topic area presents a deep well of interested and engaged people. Michael Schein of Micro Fame Media joins me on this episode of the Legal Marketing Studio podcast to talk about using strategic niche content creation to build a kind of micro-fame within these audiences and extending one’s marketing reach and amplifying one’s influence.

Recorded May 17th, 2017 at Michiko Studios.

Purposeful Content Supporting Sales with Jason Myers

Jason Myers in the Flightpath offices after discussing content marketing as a sales strategy on the Legal Marketing Studio podcast. May 2017

Content requires purpose. Reframing content as part of the sales process helps it to drive lead intelligence gathering and ultimately generate more qualified leads. Jason Myers of Flightpath joins me on this episode of the Legal Marketing Studio to discuss why he frames content marketing in this way and walks us through his approach to content. Whether your firm is just starting to consider a content marketing campaign, pumping out content to no avail or driving significant business from content already, Jason’s insight will prove incredibly useful.

A sample of Flightpath’s white papers that Jason mentions in the podcast can be downloaded here: On Making the Case for Content Marketing.

Recorded May 17, 2017 at Flightpath’s Flatiron offices.

Targeted Messaging Supporting a Specific Service Offering with Tanya Pohl

Tanya Pohl defines herself very specifically as a social media attorney. In this episode of the Legal Marketing Studio, she describes how she came to see this niche of IP law as the basis for a viable practice and as a form of effective marketing. Our conversation wends its way through the language that she uses across various marketing channels and the subtle ways that she modulates this messaging for each. We discuss also the nuts and bolts of moving out of big law and starting a solo practice.

Recorded April 17, 2017 at the New York City Bar.