Writing Well and Writing Effectively for Legal Marketing; a discussion with Edie Reinhardt

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At the heart of nearly all marketing materials are words. How well those words are written will determine how effectively they reach the intended audience. Edie Reinhardt and I sat down to discuss writing well, writing with purpose and writing to strategic effect. With a background in both the law and publishing, Edie has a unique perspective on how to tailor one’s writing for a particular audience in a consistent, personal voice and maintain that writing over the long time span required of content marketing. Whether you’re writing for a legal audience composed of other lawyers or seeking to reach potential clients who are not legal experts, you’ll find plenty of insight in this conversation.

Once you’ve had a listen, please remember to subscribe. Links to both our Soundcloud and iTunes feeds are in the menu on the left.

Recorded September 23, 2016 @ Michiko Studios.

Additional Links:

Edie’s company, RDT Content Marketing helps professional services firms use content strategically to distinguish their brand and build their business.

Valeria Paik of TAG Online Talks About Web Hosting Considerations for Law Firms

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Valeria Paik, the VP of Business Development at TAG Online, joins me on this episode of the Legal Marketing Studio to go over the ins and outs of website hosting for law firms. We discuss the importance of reliable, fast and secure web hosting in this age of interconnectedness where one’s website is the hub for social media feeds, rich content channels and back office systems. She gives a range of questions that law firms should be asking of their web host or of their design, marketing or branding agencies who are hiring the hosts.

Recorded August 24, 2016 @ the Picture More Business studio.

Links to the resources discussed in this episode:

TAG Online
WhoIs (via ICANN)
Website Speed Test (via Google)
Security Score Card

Welcome to the Legal Marketing Studio, Launching March 2016

Welcome to the Legal Marketing Studio podcast. Our official launch will be March 2016. We’ll be discussing legal marketing from every angle with professionals at every stage in the legal marketing pipeline. Whether you’re the CMO of a multi-national firm to a solo-attorney just starting out, the goal is to provide you with actionable, innovative ideas for pushing legal marketing forward into the 21st century.

Of primary interest will be topics related to branding, content strategies, opportunities and risks from new technologies, measuring outcomes, and traditional tools and strategies for developing business.

The first podcasts will be up in early March and a new installment will follow every two weeks through the end of 2016. This post will be updated; the site’s design and navigation remain a work in progress.

The Legal Marketing Studio is an initiative of Picture More Business®, a legal centric corporate photography studio run by Michael N. Meyer.